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商品編號： W24957 出版日期： 2022/02/10 作者姓名： Wang, Chongfeng;Lu, Liyang;Liu, Xinrong;Meng, Fei;Huang, Guanwen;Zhao, Xiaoyu 商品類別： Other 商品規格： 12p 再版日期： 2024/12/15 地域： 產業： 個案年度： -
商品敘述：
Costco Wholesale Corporation (Costco), the world''s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse''s traffic declined significantly as well. What caused this situation? Did Costco make the right decision to enter the Chinese market? Does Costco''s membership system fit the Chinese market? What kinds of challenges will Costco face in the future? Chongfeng Wang is affiliated with Qingdao University. Liyang Lu is affiliated with School of Management and Economics. Xinrong Liu is affiliated with Qingdao University. Fei Meng is affiliated with Tsinghua University.
涵蓋領域：
Emerging markets;Product localization
相關資料：
, (W24958), 16p, by Chongfeng Wang, Liyang Lu, Xinrong Liu, Fei Meng, Guanwen Huang, Xiaoyu Zhao
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